Leta is a story of a friendship between an architect and an entrepreneur. Katya Alagich and Michael Tantsura have come up with an idea of their own jewellery company in Moscow in 2016.
‘The cornerstone of Leta’s DNA is the acceptance of time. We are convinced that trends are not a cure-all. Jewellery created in 2020 will stay with you in 2030, because good design becomes timeless when related to art and architecture.’
The founders’ friendship has lasted for over a decade. Jewellery became a part of it in 2016 after a trip to the world’s largest amber deposit located on the Baltic sea coast.
‘An architect and an entrepreneur – we basically knew nothing about jewellery industry. Where to start? A common business approach would be buying something for one price, and then selling for another. But we wanted to create a product. The one we would be proud to put our names on, of course.’
The first pieces were created in a small studio in Moscow. We would meet the clients in a café, or right in the street. Something that started as a “let’s try” thing has transformed into a full-scale production with over 10 employees. You can also buy Leta items worldwide.
Back in the days Leta was an entirely new story to its founders. An idea that became a jewellery company. This is where our name comes from: mythological Leta is about the ideas of nascence, origins and creation.