imakenotebooks, was born. It is my bookbinding workshop established in 2013. We specialise in custom made notebook orders for companies, museums, architects, artists, brands, design agencies as well as individual customers thru our online shop. Started at home during my free time and then hired my first assistant, found a small place, then six more people, then a bigger place. Making custom made orders from my advertising colleagues and friends to Anish Kapoor MUAC’s exhibition in Mexico or the UNFPA global meeting in Panama.

I mastered the formats of the notebooks I wanted to offer, the productivity the workshop needed as a business and also, how to handcraft with groups of four to twenty persons during high season without loosing quality, neither the human made spirit behind them. And at the same time, I begin not only to worry about offering a good product and service, but also I was now responsible for the quality of life I would like my employees to have.

When imakenotebooks was mostly set, Apuntes couldn’t wait to emerge. The way I see the world through my notebooks. The journals I would like to find in a design store. Wasn’t hard to be inspired by sober colours, minimal designs and the beauty I find in simple things, mostly with Mexico’s textures and abstractions on the subtle background of each collection. The Mexico I live in everyday, which is not always about folklore, violence or corruption. The Mexico we are, the Mexico we see.