“Like trying to catch smoke with your bare hands” - Bem, Harry Potter and the Prisoner of Azkaban
A Mistpouffer is an unexplained natural sound, a sonic boom like distant cannon fire that seems to come out of the fog over large lakes or rivers. It has been recorded all over the world throughout history, and is the source of many legends. In Japan the phenomenon is called uminari meaning “cries from the sea”. Rendering this mystical water thunder as a fragrance was as elusive as the sound itself. We spent four years and hundreds of iterations before finding the right balance between being distinctive and inexplainable. Foggy but not aquatic, smoky but not heavy. Natural, but in equal parts supernatural.